History
 
 
Everything began in 1955 in Tuscany

On a family trip in the hills of Tuscany a car with Swiss licence plates moves forward only slowly. Hermann Seitz, the driver of the car, shoots pictures here and there for the family album. Back home he is not quite happy with his images. If only family and friends could see this landscape just the way it is in reality. His thoughts circle around a camera that rotates. Hermann Seitz gets to work in his shop.

The next holiday trip - but this time something has changed. On the top of the car is a greyish-black object that father Seitz rotates once around its axis using a cable release. The first Seitz panorama camera is in action.

 

We have been developing cameras for over 50 years.

Since the beginnings in the fifties our camera technology has developed quickly leading into modern high tech.

Panorama cameras, enlargers, circular scan cameras, projectors, medium format cameras, livecams for the internet.

A journey through time.  

 


1955

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First panorama camera for cine and small film with focal lengths of 28, 35 and 50mm. This is the legendary camera with which Hermann Seitz did his first panoramic shots off the top of the family car.

 
1958

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Cine rotation cameras with 16mm film for single shots or continous scan with focal length of 10mm

 

 

 
1960

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Medium format panorama reflex cameras 70mm and rollfilm, 75mm Schneider lens

 

 

1961-1969

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Different panorama cameras with focal lengths of 47, 65, 75 and 90mm on 70mm rollfilm and 5 inch film. As an example for this series of cameras, the model 47-120 is pictured with a 47mm Schneider lens for rollfilm 120/220

 

 

1970

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Small film panorama reflex cameras with 35mm focal length; prototypes produces under license by Arcaswiss

 

 

1971

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Stereo tube panorama cameras with built-in light, waterproof, using small film, for inspection of pipelines

 

 

1974

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Combination rotation cameras for video and film with light, for tube inspection, detection of faults through video, high resolution documentation of the fault by the panorama camera; powered by a motorised transporter (crawler)

 

 

1975

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Tube inspection camera with attachable light for bigger diameters (up to 1 metre)

 
1977

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Medium format panorama system based on standard engine with exchangeable camera heads

 

 

 
1980

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Inspection camera for pipelines of nuclear power plants with built-in light and small format film

 

 

 
1981

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Development of a robust medium format panorama camera for NATO, lens 75 mm. This camera was later produced under licence by ALPA Pignons SA

 
1982

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Circular scan cameras for seemless documentation of exterior surfaces of bullets in 5- and 10-fold enlargements. Equally the corresponding detection systems for the Bundeskriminalamt Wiesbaden and later for the Italian police

 

 

 
1982

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Rotation camera for shots of 150° with 70mm film for aerial photography

 

 


1983

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Pressure- and waterproof stereo panorama camera made of stainless steel. With this camera the first stereo panorama images were created in caverns of 3,000 metres depth

 
1984

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Medium format panorama camera model 65-70. First camera in larger series. 65mm Rodenstock lens

 

 

 

 
1985

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Small format panorama camera with reflex, lens 35mm, used to be sold under the brand "Panoscope"; in the same year introduction of the brand name "Roundshot"

 
1985

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Large format panorama camera model 65-5 inch with 65mm Rodenstock lens and 5 inch film spools (15m)

 

 

 
1986

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Engine camera for Volkswagen for their inspection of engines (interior shots of cylinders with a diameter of at least 78mm), including built-in light

 

 

 
1986

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Pass-through enlarger, medium and large format, variable scale, paper up to 500mm width and 80m image length

 

 

 
1987

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Super camera using large format 5 inch film and 15 metre spools, lenses of 38mm to 600mm, panorama shots, linear scans, circular scans on the basis of Sinar camera system

 

 

 

1987

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Development and production of the smallest panorama camera of the world for minox films, lens 10mm

 

 

 
1990

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Reflex panorama camera with focal length 250mm and 70mm film for simulators (flight and terrain)

 

 

 
1990

 

Development and assembly of a panorama projector for the mountain restaurant on top of the Schilthorn in Switzerland

 

 

1992

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Super: camera for medium format (rollfilm or 70mm film) with exchangeable lenses with focal lengths of 40mm to 500mm, panorama, linear- and circular scans

 

 

 


1993

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Stereo panorama camera with 2 lenses 21mm Elmarit for small format film

 

 

 
1993

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Panorama camera with engine unit for different camera heads (21mm, 28mm and 35mm)

 

 

 
1994

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Small film panorama camera for aerial photography using 35mm lenses

 

 

 
1994

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Roundshot 35-35 as a modification of the Panoscope 35 with new control and improved film transport

 

 

 
1994

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Improvement of the 65-70 with electronic engine (65 EL)

 

 

 
1994

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Super 35: camera for small format film for exchangeable lenses of Nikon or Leica

 

 

 
1996

Original Grafik 

Alpa 12: First prototypes for medium format cameras (entire system) as a relaunch of the prestigious Swiss brand ALPA

 

 

1996

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Super 220 VR: On the basis of the same control unit as the Super 35 development of a professional version with exchangeable lenses of various brands and comprehensive electronics. As a new flagship model this camera offers new image techniques such as linear and moving mode as well as object photography as well as an option for stereo (3D) photography

 

 

1997

  

Super 70: modification of the Super 220 camera for 70mm cine-format film and medium/large format lenses

 

 

1998

 

Alpa 12 SWA und 12 WA: Development and production of the body as well as the film and lens mounts for this exclusive medium format camera

 

 

2000

  

Super Digital: Our first digital camera based on a 2,700 pixel line sensor and custom-made Roundshot software

 

 

2001

 

28-220 Outdoor: development of a new compact medium format camera with 28mm lens (exchangeable) for high resolution, spontaneous action photography

 

 

2002

  

28-220: extension of the 28-220 Outdoor, adding more user-friendly control (LCD display) and extended technical features (shutter times, degree of panorama)

 

 

2002

  

VR Drive: turning platform for conventional digital cameras to create digital panoramas by means of stitching; panorama as well as object photography


2002

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Alpa ST und SST: Development of a highly precise studio camera with all shift possibilities
(vertical and horizontal)

 

 


2004

Super-60-2.jpg 

Roundshot Super 60: further improvement of the Super 220 VR specifically for the Asian market with simplified software (language option Chinese) and new design

 

2004

 



Roundshot Panorama Livecam: Expansion into the area of webcams with a complete system consisting of high-resolution digital camera in water-proof casing combined with a web-server and far-reaching database and software functions


2005

   

 



 

ALPA 12 TC (Travel Compact): new medium format camera reduced in size and weight - currently the most compact 6x9 camera on the market


2005



Roundshot VR Head - manual stitching head that can be adapted to existing tripod solutions.



2005



Roundshot 90-5-inch camera - large format panorama camera (5-inch) for aerial photography and landscapes



2006

Weathercam system.jpg



Roundshot Weathercam - the first professional weather station combining a high resolution 360° image with real-time weather data for the internet



2007

 

 

Seitz D3 digital scan back - 100x faster scanning than any previous scanning technology. Possibility to use digital scan back with new Seitz 6x17 Digital, Roundshot D3 or - in the future - medium or large format cameras



2007

 

 

Seitz 6x17 Digital - first digital 6x17 panorama camera. 160 million pixels in 1 second!



2007

 

 

Roundshot D3 - digital 360° scanning camera with almost no limits in resolution. With 80mm medium format lens 470 million pixels in 2 seconds!



2008

 

 

Alpa MAX - new medium format camera allowing
maximum shift vertically (total 43) and horizontally (total 36mm)

 



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